A logo designed for a yoga studio incorporating a lotus graphic and the symbol for infinity plays on the practice of deep breathing. With its calm cool blue green gradient and subtle green background, this is a minimalist modern logo says a lot, wile saying little.

The bold yellow to orange gradient invokes heat and speed. "Auto" has a sleek chrome finish indicative of car emblems. The sports car in the background is static, but the angle of the wheels make it seem like it is ready for action.

The wood background suggests a simpler time, where things where "built to last". The imperfections in the texture of the painted logo provide an implied story, that the logo has already lasted. The script font looks vintage, and has an air of experience, and confidence.

The cool colors of the logo are impersonal, yet precise. The gears fit together with precision that they could keep going on indeterminately. The arrow in "UP" begins an implied line that caries up trough the gears on the upper right.